A businessperson launching a new business in natural healthcare–or kicking an existing one into higher gear–would be wise to focus his or her marketing initiatives on women. Here are five main reasons why: Marketing Digital Medico
–Women make most buying decisions.
Matching to BusinessWeek. com, women today make more than 80% of getting decisions in all homes. “Today’s female is the chief purchasing agent of the as well as marketers have to understand that, ” says Michael jordan Silverstein, principal at Boston ma Consulting Group and creator of Trading Up: The New American Luxury.
Wise marketers is going to take female potential buyers seriously, enter their mind, speak their language… and convince these to buy.
–Women dominate the reproductive health market.
Naturally of biology, females have an overabundance complicated reproductive system systems than males. Looking at menstruation (with potential difficulties such as PMS and cramps), contraceptive, pregnancy, nursing, menopause, concerns about breasts diseases and osteoporosis, and so forth., women convey more gender-specific health issues than men do. Men have some–but not practically as many.
Since of safety concerns about traditional hormone replacement remedy, expectant mothers unwilling to harm their unborn children, and other problems associated with prescription drugs, this field is wide wide open for the natural health marketer.
–Women react to drugs differently from men.
Men and women, because of their differing substance compositions, are afflicted in another way by drugs. Women are also generally smaller and weigh less. Male and female livers metabolize drugs differently–determined, in part, by sex hormones. Drugs are not always tested on women, therefore, unfortunately, it is sometimes just presumed (wrongly) that they are safe and/or effective for women.
Prescription medications can be hazardous to women. Normal remedies can alleviate some of the fear and risk.
–Women carry the weight in the weight reduction market.
Roughly one-third of Americans are obese. Matching to Channel4. com, “Women expect to spend more than? 150, 000 [$306, 874 US] during their lifetime on dieting and getting in shape, according to a poll. Gym memberships, exercise DVDs, supplements and additional berry and [vegetables] all cost typically? 2, 422 [$4955 US] a year…. More than her lifetime, a female would spend an average of? 150, 164 [$307, 206 US] yet only loses up to 3 lb doze months, almost all of which the girl puts back on. Every pound in weight therefore would cost? 807 [$1651 US] to lose. inch
Those quantities alone would motivate many people to look for better ways to get rid of. Unhealthy weight influences both genders, of course, but remember that women make 80% of the buying decisions in a home; women are the primary supervisors of their families’ health patterns. So targeting women in the weight-loss industry–for all members of the family–makes good business sense.
–Women use beauty items (lots of them).
Naturally, “beauty” products for men have become increasingly popular, but women still dominate this market, spending huge amounts of dollars a year on them. With downsides including high cost and chemical sensitivities, natural beauty products are making inroads into this industry. The possibilities include frizzy hair products, skincare products, spa products, and mineral cosmetic, among others.